This advert only works if whoever reads it assumes that Slovakia is some backward communist shithole somewhere in eastern Europe. Ask yourself, does “Austria’s average internet speed is faster than Australia’s” sound as ‘shocking’? (Hint – they’re right next to each other).
We like to think that we’re less insular than USAians (that’s a stereotype of its own, of course), but when it comes to racist stereotypes, we’re really not. Why is the Slovakian wearing traditional dress? Why is the Australian not dressed like Crocodile Dundee?
We can do better than this.